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Northwest Arkansas Community Foundation Redefines It's Work

Oct. 4, 2011

Northwest Arkansas’s quality of life to equal business accomplishments. Healthy people. Thriving communities. A vibrant Northwest Arkansas.

On October 11 at 10:00AM, the Northwest Arkansas Community Foundation (NWACF) will publicly launch a new communications initiative to over 100 Northwest Arkansas leaders and philanthropists. The presentation will be held at the Crossland Construction offices and rooftop at 1800 S. 52nd Street, Suite 300 in Rogers.

Ed Clifford, President/CEO of Bentonville/Bella Vista Chamber of Commerce, and NWACF’s Board Chair, said, “We have changed our business model and reordered our priorities. To be a more effective partner, we needed to tell our story better.”

Alan Dranow, Walmart’s Director of Brand Communication, believes “Branding is what people say about you when you’re not in the room. If they’re saying the right things, the likelihood of achieving your mission grows exponentially. The Community Foundation is all about reaching goals that benefit the people of our region, so a fresh and relevant brand is an essential tool for the organization.” Dranow played a key role in the development, rollout, and communication of the Walmart brand. He acted as counsel to the Foundation in the recruitment and selection of the firms selected as branding, communications, and design counsel.

“The Roan Group from Washington, DC, and Fayetteville’s DOXA helped us develop the strategy and write the language to describe how our partners and we will work to address the region’s complex social problems.” explained Anita Scism, NWACF’s CEO. Neill Archer Roan, of The Roan Group, will present the foundation’s new communications strategy.

The Foundation is partnering with the Northwest Arkansas Council to implement the Greater Northwest Arkansas Development Strategy by leading the Community Vitality component of the plan.

The Northwest Arkansas Community Foundation stewards $150 million for over 100 Northwest Arkansas individuals, families, and nonprofits. They pool their resources to multiply the impact of philanthropic dollars. Since 1999, the Foundation and its donors have made over 3,000 grants totaling $63 million. The Community Foundation addresses the long-term community issues to improve the quality of life in Northwest Arkansas.

If you would like more information about this topic or to schedule an interview with Anita Scism, please call her at (479) 361-4624 or email her at